Since the evolution of the internet, the web has become the most happening place to be on the earth. Today a person who is not Internet Savvy is considered as social Taboo .
Think about the situation when you go for a hangout with your new set of friends and there, people ask for your Facebook ID & twitter handle, your reply to them that you still don’t have them but planning to create one in future. This answer from you can make yourself as a laughing stock of the town. It might be sad or annoying but let’s accept the fact today internet has become part of our life. Colorful and dazzling websites are place where we visit daily for multiple needs, sometimes for social networking, sometimes it might be for online shopping or it might be for paying bills online. Now whatever we discussed till now is from the point of view of internet user. However let’s think from the point of the view of the website owner. A website owner will always want the maximum traffic for his website, but the question is how he can get it. Today the web has changed and modernized a lot. It is not the same static page which used to come some years back. To attract maximum traffic one has to publish a modern and dynamic website.
So what a modern website look like. First of all attract visitor at first glance it should have unique typography. Now typography can be the selected from the available options, or one can customize to create a new one .This also helps to identify the website at one shot.
Secondly the opening page should always have a flat design with a punch line which should be displayed as soon as the URL is punched in by the user. It is always advisable not too put too much banner, flashy or dynamic content on the opening page. Once the user visits the main page, he can browse to the sister pages where this flashy or dynamic content can be kept.
Also it is very important that in you website hover effects have been accommodated. Its helps the user to identify where he has landed in, while browsing. This can be very useful for a website like banking which generally has lot of information and sometimes the user gets confused.
Sometimes user wants to go to a particular section from the home page .Lets check this with an example, an user has logged to a banking website and he wants to go to netbanking.Now once he has gone to the home page, he has to click on personal banking and then finally he gets the option of internet banking. This can be a time consuming affair and sometimes the user gets annoyed. The work around will be to provide a scroll to page option which will act like a shortcut, and will take the user directly to the page.
A modern website should also have the option to link with popular social networking tools like Facebook, twitter or Google plus. Once the user links it ,same will be displayed on user’s profile which will in turn increase the popularity of the website.